By Haitang Yu on March 08, 2011
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These new pieces, which have been in stores since late summer, are already emerging as bestsellers. The Hampton Spirit's screen-shaped case, which last year appeared at select jewelers, paved the way for the current success of the Hampton City. The new model Hampton City retains the screen shape but with sportier variations for men and includes numerous ladies' models that can sport a steel Milanese bracelet. The Replica Rolex Daytona model with that bracelet, Nieto notes, was a runaway bestseller this fall. "The U.S., with these watches, is incredible," he observes. "We've had to reorder that ladies model [a Hampton City with diamonds] in late summer," he notes. Strong Design Just a few years ago, Nieto explains, the brand wasn't emphasizing its potential to create strongly designed pieces. The Hampton City has changed all that. "We are a brand that can change designs. We had been creative but didn't shout it. Now we are." Designed by Alexandre Peraldi,cartier love necklace yellow gold, the company's director of product creation, the Replica Rolex Submariner watches are inspired by urban architecture, conveying a "panoramic view of time," according to the firm.
Now many brands are also releasing screen-shaped cases. "I think this shows we are in tune with the times, plus one day." During the interview, Nieto also unveiled the firm's newest advertising campaign. "Previously, we've had ads that emphasize luxury and product. Now, the new campaign explains who we are. Very often, a Baume & Mercier watch is purchased for a specific event in our lives," he explains."It conveys a message that brings you back to that particular moment in your life." The campaign uses the Replica Omega Seamaster tag line "The Tick-Tock You Feel Inside," and features young people. One portrays a boy dreaming as he watches a ship in the distance. "Perhaps," says Nieto, "he is thinking about far-off lands or about piloting a ship." Nieto says he feels the ads are accurate portrayals of how the firm feels about itself, about how it would like its watches to remind us of special moments in our lives.
Four versions of the ads have been running in various media outlets this year. Next year is the tenth anniversary of the Hampton watch, and Nieto says something special is in the works to celebrate the anniversary. However, the curious will likely have to wait until April, when the firm unveils all its new pieces at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Traditionally, when a top Swiss brand releases a single new 18-karat gold model, there is a major launch party at the Replica Rolex Datejust annual watch fair in Basel, Switzerland, accompanied by a huge, long-term marketing campaign, followed by one or two line extensions over the years. Not so with Cyma. This year, there are no less than sixteen new models in its ladies' 18-karat gold collection alone. Next year, there will be just as many.
It is rare to see this kind of fashion-watch treatment-annual introductions of multiple styles-in a solid gold line. But Cyma's niche is to offer as much selection as possible to the broadest market possible. The company's policy differs from that of other brands, which often claim to target a very narrow market niche with Replica Omega Speedmaster a very specific product aimed at that niche. Rather than dictating to a certain niche, Cyma covers all the bases, aiming at the vast 24- to 60-year-old market with no less than 800 styles (and counting!) in twelve collections. "Each collection has its own unique look, but within that collection, the look is expanded to create many different varieties of the design," says Cyma marketing manager Chris Crouch.
"Our goal is to provide the largest selection of gold watches possible." This year's 18-karat gold releases are coherently organized into five categories, according to shape: cushion, tonneau, square, oval and round. Within those shape designations,cartier love ring white gold size 56, one can pick and choose from a variety of options specific to each category. The Replica Audemars Piguet Royal Oak cushion, tonneau, oval and round models are offered PRICE $345 with mother-of-pearl dials. All are available with diamond bezels. The two models in the square collection are available with diamond-studded cases, bracelets and/or paved dials.
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